By Shyema Azam
Just like the clean, crisp lines found in Richard Chai’s collection this season, the beauty look was straightforward and minimal. Most of the models looked as though like they were dressed up to go to their class in a posh London town as they walked to The Smiths’ “How Soon is Now?” soundtrack.
“Richard Chai has a very specific aesthetic,” said Aveda stylist Frank Rizziera. “He doesn’t want a look that’s too contrived.”
The hair, he said, is “controlled chaos – one step away from being a total mess…as if the girl just took off her sweater and her hair is slightly disheveled.”
To get that look, Rizzieri layered products. He first used Aveda’s Voluminizing Tonic from roots to midshaft, and then combed the hair back using a wax pomade. Finally, he set the look with shine-on spray. He said to get a more messy look, the stylists will literally wait until the models are in the line up to further mess a few of the front pieces even more.
Watching the show, I don’t think I would have described the models’ hair as really being too messy. But I did appreciate the clean, deep side-parts that I felt played nicely with the cuts of the collection.
In the makeup department, MAC Cosmetics James Kaliardos, said the emphasis was on clean skin.
“Richard Chai wanted the models to look like their skin was toned and nothing more than that.” The look he said is veering more to a masculine or androgynous look – “like a Peter Lindbergh photograph of Linda Evangelista.”
To achieve the look, he said he kept the palette netural. He skipped the foundation altogether (only using concealer where needed), and sculpted the eye by using Pro Sculpting cream in Coffee Walnut in the crease and inner corners for a shadowy depth. Only a little taupe blush was applied to contour the cheekbones. Skipping mascara, he finished by adding a dab of a classic nude lip stain with his finger.
Finally in the nail department, celebrity manicurist Elle Gerstein was on hand to show the opaque neutral taupe color of Essie’s Glamour Purse – a color in between a wood and cashmere, she said.
“The color plays off beautifully with the fabrics,” she said. They topped it with the “Man-E-Cure” top coat which is a subtle matte. Chai wanted something in between a matte and shine, and this semi-matte top coat fit the bill. Yup, even the male models had to wear a coat of this clear polish before they were sent off the runway.
What do you guys think about the look? It’s pretty simple and easy for everyday, don’t you think?