About XOXO

The XOXO brand is wildly popular with women who love taking risks.

Photo: Photodisc/Photodisc/Getty Images

The folks at XOXO know sex sells: In 2009, to grab some publicity, XOXO models at the Fifth Avenue boutique dressed and undressed in front of gawking New Yorkers. It's anybody's guess whether the Kellwood Company's CEO and president Michael W. Kramer or CFO Gregory W. Kleffner came up with the promotional attention-grabber, but there's no doubt these Midwest guys know a thing or two about hot fashion and sexy brand promotion.

Get Dressed, Fashionista

Pick a category. Any category. XOXO designers are all over it, especially when it comes to dresses. Skin's in. The 2011 dress line debuted by XOXO includes a flirty collection of spaghetti-strapped confections in not-so-innocent white; strapless frocks guaranteed to stop traffic; plus a wild mix of colorful formal and everyday dresses.

Pantastic Bottoms and Awesome Tops

Channel your inner Sonny and Cher with a pair of wide-legged pants in denim, twill or chambray, or show more skin wearing XOXO pin-up shorts and cargo pants. XOXO has enough skinny bottoms to keep you happy, but if you want to cover more than your bottom, top your pants with sexy, clingy strapless, haltered and one-shouldered blouses. This is no time for you to get shy; XOXO designers must have raided fabric houses to create blouses in everything from tropical prints to the soft pastels known to leave guys weak at the knees.

It's in The Bag

A girl's gotta own at least one XOXO handbag in her lifetime, but which to choose? Satchels, hobo bags and signature logo-embellished purses set style standards and rock runways so your choice of new XOXO purses will be limited only by your checkbook. If you've already forked over your fashion budget for XOXO duds, visit the company website's sale page and if your timing is right, a handbag may be waiting for you. One word of caution: Counterfeiters love XOXO bags as much as you do, so wave off pushcart vendors promising the real goods.

Get Your Fine Self Out

Weather regularly dictates fashion choices, but you won't hide your assets under outerwear designed by XOXO. In-house designers again prove their passion for body-hugging shapes by teasing you with peplum, crop, bolero, cargo and a few office-appropriate tailored jackets. If the devil is in the details, you're going to feel downright evil when you spot the zippers, ruffles, lapels, brass buttons, rosettes and pleats gracing the latest crop of XOXO jackets.

Are You the XOXO Woman?

Yes, if you crave cute outfits and don't mind flaunting your stuff. Christina Cassar, XOXO's senior director of marketing, helped pick model Miranda Kerr for a 2009 XOXO ad campaign. "We feel like our customer can relate to Miranda," said Cassar of Kerr, who had just hooked up with Orlando Bloom when the ad ran. Got a closet full of XOXO-branded fashion and a guy resembling Orlando? You can't get more XOXO than that!

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