Photo: Justin Sullivan/Getty Images News/Getty Images
Tops and pants shouldn't cost an arm and a leg. Following Target's motto, "Expect more, pay less," Xhilaration is a discount fashion line without the discount look. Xhilaration is trendy and cute, offering women's clothes and accessories to get you from work, to the gym, to dinner with your girlfriends.
To fit a recessionista's budget, Xhilaration cuts costs using less-expensive fabrics, including cotton, rayon, and polyester. You're not going to find satin, leather, or real furs here, nor are you likely to find much denim as the better-known Mossimo has taken over Target's jeans department. You will find stripes, animal and floral prints on T-shirts and swimwear, and colorful lounge pants for the days spent in front of a "Top Model" marathon with your ice cream and slippers. You won't find many cocktail dresses, but you will find plenty of rompers, maxis and tank styles.
What good is that blue polka dot strapless dress without the blue faux patent leather evening clutch to match? You know it's the accessories that complete the look. Xhilaration wants to arm your shoulder, wrist or hand with a bag for every occasion. In its accessory line, you'll find houndstooth wallets, cheetah print electronics cases and scarves to wrap for warmth or just for style. The fashion jewelry leans cool over classy. It's about fun chunky bracelets, colorful pearls and those earrings you can buy in packs of six different-sized hoops or studs.
Sizes and Prices
Xhilaration knows women come in all shapes and sizes. The department sign may read "Juniors," but the Xhilaration tags span from XS to XXL. To support the twins, bra sizes run from 32A to 38D. The price tags tell a less diverse story, and that's a good thing. You can generally find a number of pieces under $20, including dresses, tees, sweaters, PJs, and swimwear separates.
You're not going to find models stomping Fashion Week runways in the latest Xhilaration styles, but Target -- or Tar-Zhay, if you want to get fancy -- hosts its own shows. In 2005, the retailer first gave New York City a taste of its threads and theatrics with its Vertical Fashion Show. Suspended by harnesses, athletes and models scaled the outside walls of a nine-story building wearing that year's fall collections. In 2010, the show broadcast live online, showcasing dancers donning Xhilaration and other Target brands in a dance routine set to flashy lights.