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Hair pomade is one of those products that although you may not use all the time, it's really worth it when you do. A little bit goes a really long way when it comes to pomade, and it can help you achieve a myriad of different styles. If you're going for a flirty, wavy look, reminiscent of summer nights spent on the beach, a bit of pomade can help you get just the look you're after.
Shampoo and condition your hair. It's best to work on freshly washed hair for this style, and use nourishing products so your hair is moisturized and looks healthy and shiny. Dry, damaged waves are never pretty, no matter how hard you try.
Scoop up a small amount of pomade with your fingertips. Typically pomade comes in a tube or a pot so it's easy to pull some out, but you want to keep it on your fingertips for application, so you avoid applying too much of the product in any one spot.
Rub your fingers on both hands together to blend the product up and start to smooth it over your hair, starting at the ends and working up to the roots. Your roots tend to be the oiliest part of your hair, so the last thing you want to do is weigh the top bit of your hair down with product. As you apply the pomade to your hair, scrunch up gently.
Blow dry your hair using a round brush. Scrunch up at the ends and over the length of your hair a bit with your hand as you're drying your hair. This is going to enhance any natural wave in your hair and make for a longer lasting style. Brush your hair in a wave pattern as you're drying. This method along with the pomade gives you voluminous, defined waves that will hold and last.
To enhance those sexy waves, heat a hair straightener and move it down your hair in sections of 1 to 2 inches wide at a time. Flip your straightener to one side, move it down the hair a bit, flip it over to the other side, and continue this way, creating small or large waves.