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When you opt for vegan organic mascara, you are being kind to animals and Mother Earth. Thanks to greater ethical awareness, searching for a quality mascara with these criteria is a piece of cake (with vegan icing on top). You can pick from dozens of natural mascaras. As with any other type of mascara, look for a product that helps your eyes pop and doesn't clump.
Eyes Lips Face: E.L.F. Studio Line Waterproof Lengthening & Volumizing Mascara
Not only is it vegan and all-natural, the E.L.F. Studio Line Waterproof Lengthening & Volumizing Mascara is waterproof, too. It was the only vegan mascara on a list of top mascaras by "Good Housekeeping" magazine. The Good Housekeeping Research Institute had testers try 12 of the newest waterproof black mascaras. The testers reported that this mascara does not clump at all. According to the site, "This mascara smudges easily, but our testers still liked how natural and lovely it made their lashes look." As of 2011, the Eyes Lips Face company does not test on animals, and it uses no animal byproducts in any of its products.
Ecco Bella Vegan Mascara
Alternative Outfitters describes Ecco Bella Natural Vegan Mascara as, "Mascara in as pure a formula as you can buy." It comes in black, yet has a brown tint. It's not waterproof, so it shouldn't be worn on very hot (or emotional) days, and don't even think about wearing it while working out! As a plus, though, it offers fun perks like a mirror on the tube, which is really helpful when applying makeup on the go to your gorgeous lashes.
Aveda is an organic skin care line that offers products online, in spas and in boutique shops. It has received many accolades for its botanically based, organic and vegan makeup products. In fact, it's one of the biggest purchasers of organic ingredients in the cosmetics industry. The Aveda Mosscara product is a mascara that lengthens and thickens lashes. As implied by its name, this beauty essential contains conditioning moss extract. It comes in two shades: Black Forest (black) and Earth (brown). Formulated as a thickening mascara, it also conditions lashes. Its brush ensures a smooth application, and it's smudge-proof and flake-proof.
While this is a pricier mascara, it really delivers, according to clinical trials. Also, it was listed as a top mascara of 2010 by the Vegetarian Beauty Products website. It uses a proprietary ingredient, HydroPlant Peptide™, which has been clinically proven to give a 152 percent change in the appearance of lash length after six weeks. Also, 100 percent of the subjects reported that they saw an increase in the appearance of eyelash length and an increase in overall lash health. This means that beauties who can invest a bit more in their lashes can rely on this vegan mascara to deliver visible results. It can have your eyes looking more fierce with a few flicks of the mascara wand each day. As a bonus, it even offers recycled packaging, for a product that's earth-friendly on the inside and out!