When you're searching for reals, knowledge is power, fashionista. Learn what real 7 For All Mankind jeans look like and you can make sure a counterfeiter doesn't rip you off. Let's face it -- Sevens are an investment. They aren't cheap, and you want the real deal when you buy. Spot authentic Seven jeans when you're shopping and you can make sure that only the real thing slides over your hips.
Find the top and tiniest tag. New Sevens will have the jean size on it. Look at the numbers. On real Sevens, the twos are round at the top and gently curved, threes have a flat top and nines have a straight -- not curved -- stem.
Under the tiny tag is the middle tag with neat stitching going down both sides. This one has the 7 For All Mankind logo at the top, then the style number of the jeans, the fabric content, a "made in USA" statement, the cut number and a care reference at the bottom.
Look closely at the cut and style numbers on the tag -- are they stitched or printed? Real Sevens always have the cut and style numbers printed onto the tags, not stitched like the rest of the tag.
The bottom tag is pale yellow and you'll find it under the other two tags. This one also has side stitching, the logo at the top and much of the same information underneath. Flip it over and you'll see a security strip and security number on the back.
Find all the hardware on the jeans and look closely. Rivets and buttons have a "7" stamped onto them. Check out the "7" too -- it shouldn't look dark on the surface of the rivet or button. Back pocket tags are 1.25-inch long, neatly stitched between two pocket seams and you should see the number "7" on the tag, nice and straight.
Check the inseam stitching. Authentic Sevens have flawless gold overlock stitching over all the raw fabric edges -- a fake will probably be sloppy and it might be a different color.
Look at the hangtag. A genuine hangtag won't be really shiny, but it won't be totally matte either. Hangtags have subtle vertical ridges.
Use the cut number to spot a fake. When 7 For All Mankind makes their jeans, they don't mass-produce jeans with the same cut number -- but counterfeiters do. Visit the NofakeJeans website and look through their list of authentic cut numbers to find yours. If your cut number is on the list, your Sevens are probably real. You could also search your cut number on eBay -- if you find a ton of listings, it's probably a fake.
If you find fake Sevens, contact the 7 For All Mankind company to report them. You can contact them by telephone at 646-839-5434 or by email at email@example.com.