About Splendid

Splendid dishes out soft and stylish tees.

Photo: ULTRA F/Photodisc/Getty Images

If you're like most women, you're a connoisseur of the basic T-shirt. They are super versatile and can be used for layering, lounging or working out and as a simple background for outrageous accessories. As a result, they are worn through entirely too quickly. To get the most bang for your buck, buy for quality, not quantity, and Splendid has been dishing out the goods since 2002.

The Man Behind the Brand

Founder and designer Moise Emquies designed his very first T-shirt in 1992. His tale has no history of fashion school drama or anecdotes of various artsy conquests; quite the contrary, his introduction to the design world came on the brink of his completion of the bar exam. But once he completed (and quickly sold out of) his first shirt design, he was hooked. He became a sort of Clark Kent of the fashion world: lawyer by day and T-shirt designer by night.

Birth of Splendid

It wasn't good enough for Emquies to simply buy a pack of T-shirts and slap a design on them. He wanted the best materials with the perfect dye-absorbing yarns. After trying several mixes of materials, he finally landed what he considered the perfect blend of fabrics and dubbed the fruits of his labor Splendid. By 2002, he had his first full collection consisting of nine different cuts.

The Perfect Tee

What exactly makes the perfect T-shirt? The Splendid tee consists of 50 percent supima cotton and 50 percent MicroModal. Supima cotton is grown exclusively in Arizona, California, New Mexico and Texas. It is considered the "cashmere of cottons," primarily for its longer staple length (which increases softness) and strength. MicroModal is the lightest fabric on the market -- 10,000 meters weigh a single gram! It is an ultra-fine spin of extra-fine fabric.


Splendid offers more than T-shirts. The line has expanded to include everything from tanks, thermals and dresses to scarves and handbags. In 2005, the company introduced Little Splendid, a line made for babies and toddlers. It also offered a line dedicated to men, Splendid Mills. In addition to Splendid, Emquies also owns Ella Moss and 7 For all Mankind.

Add to this Article



Just for you

What type are you?

Choose your Hair Concerns
or Register
Daily Look


How would you like to register?

Register with Facebook
  • It's fast, easy and hassle-free
  • One-click log-in and commenting
Register with typeF.com
  • Use your email to create your account