Since 1991, the Southpole clothing brand has outfitted teen house parties, skate punks, surf bums, ski bunnies, street corner rappers and urban warriors, with its affordable denim, outerwear, sportswear, shoes and accessories. Southpole clothing has gone global with its singular street style, selling in the United States, Europe and Asia. Girls, teens and women love the range of Southpole sizes, which does not stop at 12 like many other youth-oriented brands.
Southpole's sunny success story has wicked roots, but in name only. Wicked Fashions owns Southpole clothing. Southpole has scored ample product placement on MTV and teen magazines. Unlike other skate- and surf-inspired clothing companies that advertise to rich and rebellious suburban teens, Wicked Fashions makes clothes a babysitter can afford, while still hitting the sweet spot of urban cool. Wicked Fashions oversees Southpole's design, manufacturing, distribution and marketing.
The Designers' Stories
Once upon a time, two brothers in Korea immigrated with their family to the United States. David and Kenny Khym saw opportunity in their move from Inchon to New York in 1977. They pooled their savings and racked up some credit card debt to the tune of $15,000, enough to set up retail digs in Brooklyn in 1981. They moved to Jamaica, Queens within a few years; they noticed that the people walking down the street looked way hipper than the mannequins in the department stores. Their riffs on the street style looks had their designs flying off the racks.
Southpole style has hip hop hype. Bomber jackets, skinny skinny jeans, stretchy micro minis, electric pink hoodies and denim embellished with frill put sexy style in street chic. Southpole's smart design sense reinterprets the simple T-shirt for the female form, cutting it skinny and adding spandex for stretch. The company's designers still roam the streets looking for the latest buzz-worthy beauty, be it blinged-out retro boots or a grunge-gone-glam plaid shift.
Stars in Southpole
Everyone from Billboard chart singers to football halfback Jerome Bettis are getting their Southpole on. Recent star sightings have sexy "Goodies" singer Ciara in a midriff-baring top that shows off her blinged-out belt and R&B artist Omarion sporting a classic black bomber jacket with hood. Check out Keyshia Cole in curve-hugging knitwear topped with an ankle-skimming ski jacket and Mobb Deep in a sleeveless puffer jacket that reverses from solid black to gray camouflage.