About Roxy

Roxy CEO Randy Hill (on left) is shown with friends at the

Photo: Rob Loud/Getty Images Entertainment/Getty Images

Back in the dark ages of the 1980s, before Facebook and Brangelina, designers marketed surf clothes to guys, and guys alone. If you possessed two X chromosomes and a love for riding the waves, you were left out to dry when it came to fashion. That all changed in 1990 when Roxy splashed onto the scene with the first line dedicated entirely to the surfer girl. Today, you can rock the summer-inspired brand all year long, even if the only surfing you've done is of the TV channel variety and you live thousands of miles from the water.


As part of Quicksilver, an established XY chromosome surf brand, Roxy naturally began with a swimwear line. Within the next two years, Roxy added sportswear, denim and snow wear, tapping the skateboarding and snowboarding markets. In 1993, Roxy made history again when it debuted the woman's board short -- perfect for showing off the pop of the booty and those athletic thighs while allowing a true Betty flexibility on the waves. The next year, Roxy welcomed its first surfer, Lisa Andersen, to The Roxy Girls, its pro surf team. By the time everyone was freaking out about Y2K, Roxy had dived headfirst into everything fashion, putting its double heart logo on everything from jewelry to gear to decorate your room. To show just how kick-ass life is as a Roxy girl, in 2008, Roxy released the photography book, "Surf Girl Roxy," chronicling its surf team's adventures on and off the water.


Roxy clothes are athletic, but cute with that girly flair. The look is casual, mostly cotton-blends with bright colors and enough Hawaiian-floral prints to grow a garden. Even if it's the dead of a freezing cold winter, you can pretend you're soaking in the rays with a pullover hoodie screened with the sun setting over the ocean. You can find that LBD (little black dress) for date-night or your basic skinny jeans to pair with a sexy tube top. You'll have to shop outside the Roxy brand for those killer pumps, though. Roxy doesn't get that fancy or high-maintenance.


The majority of Roxy footwear falls into two categories: the sandals you wear at the beach, and the sneakers you skated in to get there. Even if you don't know the difference between an ollie and an kickflip, you can sport Roxy kicks as a matter of style, not sport. Oversized laces and an oversized Roxy heart on the side are trademarks of the skate shoes. In addition to wedge and flat flip flips, Roxy carries skimmers and retro high-top canvas sneakers for the rocker chick.


Sunglasses and watches are the must-have accessories for the true Roxy-devotee. If you ever idolized Brat Pack teen-queen Molly Ringwald, you can snag a pair of her Breakfast Club-inspired sunglasses and go back to school with a Roxy backpack, pencil case or laptop bag. If your school days are behind you, Roxy wants to stay in your life with tote bags, hobo bags and even a fanny pack, if you're up for some indie-nerd spirit. Anything you could need at the beach -- a chair, a floppy hat or a ruched scarf for those cold nights -- Roxy's got you covered.

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