About Ripe


Just because you've got a rapidly growing baby bump, don't think this means you need to swap out your cute, carefully chosen wardrobe for your man's oversized T-shirts and the kind of shapeless salmon-pink tunic dresses with daisies embroidered on the hem that Grandma wore when she had a bun in the oven. Forget that -- you're pregnant, and definitely not condemned to traveling in a time machine back to 1940 fashion. Maintain your personal style with hip, fashionable, flattering clothes from Ripe Maternity. You'll look better and feel better, two things you -- and your baby daddy -- will appreciate.

Background and Philosophy

In 1996, 27-year-old Lisa Balakas was fed up. She'd had three children and suffered through three pregnancies wearing deeply unfashionable clothes that she wouldn't touch with a stick when she wasn't pregnant. Together with her friend, Kate Beaconsfield, the two started Ripe Maternity. Their goal was to design a maternity clothing line that was stylish and still comfortable enough to give a girl the opportunity to express her personality and special fashion sense throughout her pregnancy. What started as a brainstorm between two Australian friends has now blossomed into a maternity boutique staple throughout the United States, Europe, Canada and New Zealand.

Maternity Clothes

Ripe Maternity is a one-stop shop for everything a mamma-to-be could want to wear -- flattering, feminine tops, skirts, shorts, baby bump-friendly swimsuits, dresses, pants and jeans. The line offers casual, day-to-night, career and special occasion selections for every article of clothing from shirts to dresses. Like your pants and jeans a particular length or cut? You can have it at Ripe Maternity. Capris, leggings, slim legs, boot legs, cargos, you name it; you can maintain your non-bump style without missing a beat. Ripe also offers tummy bands, tights and hosiery.

Beyond D-Day

Once D-Day -- Delivery Day -- comes and goes in all its stress and glory, Ripe Maternity has still got you covered with nursing tops, tanks and dresses. Made out of an Elastane knit fabric blend, Ripe's line of nursing clothes are soft enough for baby to cuddle up to and will keep you discreetly shielded while your new little miss is doing her thing.

Sales and Return Policy

Ripe Maternity fashions are sold by dozens of retailers throughout Australia and New Zealand, as well as at four concept stores located in Melbourne, Australia. But if a trip down under isn't in your pregnancy plans, you can purchase Ripe clothes online. If an item just isn't working for you, you can exchange it or return it for a full refund as long as the clothing tags are still attached, it hasn't been washed, you have the original receipt and you return the item within 14 days after the original purchase date. Sale items, swimsuits and hosiery can't be returned, however, and freight, duties and tax costs can't be refunded for customers outside of Australia.

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