About Pamela McCoy

Overview

Pamela McCoy got her start in the home shopping industry more than two decades ago selling jewelry on ShopNBC with her husband, Wes. It wasn't long before customers began calling into the show for McCoy's fashion advice. Soon after the network president got wind of McCoy's clothing know-how, the Pamela McCoy Collection was launched in 2000. The line includes embellished, couture clothing that promises a tailored look and silhouette without the tailored fit.

Philosophy

McCoy believes confidence is a woman's greatest accessory -- it's even printed on her business cards. She works to achieve the perfect balance of design, quality and fit for apparel that helps women feel comfortable and confident in life. She ensures the highest quality standards with a staff that maintains a high-level of excellence from the conception of the design to the manufacturing of the garments to present her clients with "finished masterpieces."

Fashion Inspiration

McCoy refused outdated advice about what women would buy from TV. "I was told that women would not buy any kind of designer look. They had to be boxy shapes for an easy fit and everything had to have elastic waistbands," she said. "How would they know? No one had ever offered any other alternative. I was about to change that by featuring fashion-forward designs meant to last a lifetime." McCoy takes calls from her customers on-air, and often takes color and style suggestions to the drafting board for new designs.

Sales Success

The company's first year in business, the product line consisted mostly of faux fur outerwear. Viewers loved the coats McCoy calls "fur replicas" so much that she soon branched out into leather jackets and sportswear items. Fringe, studs, grommets and zipper detailing were a hit -- McCoy recalls one particular day she sold 10,000 units of a single jacket, which was history-making for the network at the time.

Product Innovations

Get rid of the "stank" without breaking the bank -- McCoy's jackets are made with removable, washable under-arm shields that save you from costly dry-cleaner trips. Inspired by her husband's suits, and how she often asked him to stuff his pockets with lipstick and necessities when she wanted to be purse-free for the night, McCoy incorporated a handy pocket into her jacket design.

Signature

Many of the collection's zipper pulls and snaps have an ancient symbol of strength that resembles a Greek key. McCoy says, "I think it is appropriate to remind ourselves as women how strong we are during our day-to-day lives."

References

 

Shop NBC: Pamela McCoy Collection
Interview with Pamela McCoy via online chat; March 15, 2011

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