About O'Neill

Overview

A scraggly white beard. A mop of dark hair. A black eye patch. No, we're not talking about Johnny Depp's role as an aging Jack Sparrow in the umpteenth "Pirates" movie. We're talking about the face behind the O'Neill brand. Jack O'Neill didn't set out to create a women's fashion line. He just wanted to stay warm in the cold ocean, so he created the wetsuit. While at its core O'Neill remains a surf line, it's branched out to everyday styles that have nothing to do with hanging ten.

Surf

The O'Neill name is now as synonymous to surf as Jimmy Choo is to pointy shoes. O'Neill wetsuits fill the racks of surf shops and sporting goods stores across the country, but not every girl surfs in freezing cold water, needing all that extra insulation. When it's warm, you want to want look hot atop the waves. Enter the Superkini from the Spring/Summer 2011 line, a bikini made with super grip material to cling to your body in colorful prints and solids so you can show off what your momma gave you.

Beach

You don't surf? No problem. With O'Neill's swimwear and beach-inspired clothing, you can work on your tan in the sand or by the pool and never have to worry about getting your makeup or your weave wet. O'Neill loves the itsy bisty teenie weenie bikini in animal, floral and hippie-inspired prints. If you don't like showing off that much skin, cover up with the brand's loose cotton-blend tanks and sundresses. If you're not feeling so bootylicious, pull on a pair of boardshorts or twill cargo shorts that look like they were made to get sandy.

Snow

The fresh white powder more your scene? O'Neill offers snowwear, too, but the line is more limited and less innovative compared to the ocean-ready threads. You won't find a variety of fun prints here. Solid colors are the norm for the snow pants, fleece jackets and those marshmallow puff jackets. For a little flair, some hoods are fur-lined, but the line is more practical than fashionable.

Everyday

If you don't have an athletic bone in your body, O'Neill has everyday clothing. Looks include everything from your basic nautical striped tee, and comfy flannel button up to those dark skinny jeans you wear when you're feeling really good about yourself. While O'Neill is casual with a capital C, sometimes you'll find that look-at-me chiffon dress you can't live without.

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