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Parabens, a swear-word among breast-cancer survivors, are chemically-contrived preservatives utilized by the cosmetics industry. In 2004, the "Journal of Applied Toxicology" released a report citing traces of these hormone mimickers in the breast tumors of twenty patients. This study went on to suggest the connection between the presence of parabens in breast tissue and breast cancer. Although the studies are inconclusive, they've raised the eyebrows of cancer activist groups, causing them to put pressure on the industry. While holdouts still exist, due to the economical cost of these broad-spectrum preservatives, some companies opt for safer ingredients. In an effort to provide nontoxic products, several manufacturers have successfully adopted benign alternatives to cosmetic parabens.
Alima Pure
Alima Pure is the innovator of the industry, crafting their makeup solely from precious minerals. While department store brands contain "carrying agents," Alima Pure adds nothing. Their processed minerals provide color, opacity and shimmer for all types of skin tones. This minimalist approach offers unique coverage control. If you're wary about your application techniques, mix the minerals with your favorite face cream. The DIY method delivers a phenomenal look with negligible product.
Jane Iredale
Nicole Ratajczak, a makeup artist for Stillwaters Spa, favors the Jane Iredale line for weddings. She reveals, "I don't have to worry about someone's face blowing up the day of their wedding. The makeup is so natural, and looks great on any complexion, which can be challenging." With an SPF of 20, Iredale's mineral powders not only beautify, but also protect from the elements. Their physical sunblock, different from a chemical sunblock, offers safe protection that wears off only when it's removed.
Rejuva
Brenda Hyre, founder of Rejuva Minerals, developed her hypoallergenic line after years of consulting with natural makeup industry pioneers. As an allergy sufferer, Hyre found a need for loose powders free of common skin irritants such as mica, titanium dioxide and zinc oxide. In lieu of minerals, Rejuva incorporates tints derived from clay and cocoa powder into a rice flower base. Choose Rejuva if your skin reacts to mineral makeup and you need a gentler option.
Sappho Cosmetics
Sappho, a Canadian brand, goes the extra mile. Not only do they provide products free of artificial fragrance, parabens, silicones, pthalates, mineral oil, talc, and phenoxyethenol, but they also package their goods in biodegradeable packaging. Sappho's liquid mineral foundation is their flagship product. According to Clean Bodies, Green Planet, a website dedicated to healthy, safe, and non toxic products, the base of their foundation incorporates aloe, jojoba and frankincense essential oil to enhance the skin's firmness, tighten pores and contribute to collagen production. You may think the product's short shelf life (due to the lack of preservatives) is a downfall, however Sappho rotates their stock four months prior to expiration. Older makeup is then donated to women in need. By purchasing Sappho cosmetics you contribute to a social consciousness, while enhancing your beauty and protecting your health.
