The History of Ksubi Fashion

Model Miranda Kerr walks the runway for Ksubi at the David Jones launch in Sydney.

Photo: Lisa Maree Williams/Getty Images Entertainment/Getty Images

Based in Australia, Ksubi (pronounced "soobie") represents the reckless, free-spirited and down-to-earth surfer lifestyle through its designer denim, accessories and other fashions. Edgy designs make this a favorite brand for fashionistas around the world. Ksubi's original mission has been to maintain and continue to create a feisty brand that is always evolving.

About the Company

Australia’s Dan Single and George Gorrow created Ksubi in 2000, under the name Tsubi. In 2006, the label changed its name to Ksubi after being sued by Tsubo, a shoe company. Originally known for their jeans, which can be identified by X's on the waistband and plus signs on the thigh, the designers started out because they couldn't find any jeans that fit properly. The brand has since expanded to create full collections for both men and women. Ksubi is geared toward the youthful consumer and their brand conveys a fun and rebellious vibe.

The Ksubi Jean

The Ksubi jean is what started it all. The designers were unhappy with never being able to find jeans that fit. They embarked on their own take on denim that ended up becoming one of the trendiest jeans on the market. The jeans are known for their fit, colors, washes and cool designs.

Their Collections

Ksubi offers men and women's collections as well as shoes and jewelry. Their styles in 2011 feature specially washed leather shoes that are one-of-a-kind and created to match that worn-and-rough look that Ksubi is known for.

Advertising

Ksubi never has invested much in advertising, instead relying on editorial copy. The label's design and styles have been noticed by the fashion industry from the very beginning.

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