Trendsetting hairstylists John and Geri Cusenza developed the crimping iron, a tool that would become vital to many women's beauty regimens, in 1972. Their invention soon inspired them to establish the hair care company that would morph into Sebastian International. With a strong eye on environmentalism, the couple continue their involvement in the everyday running of the firm and take a hand in developing new, innovative Sebastian products. Sebastian's Shaper Plus and Re-Shaper are among the extensive line of hairsprays the company has developed over its three decades of creating hair products to help your style stay in shape.
The strong hold of Sebastian's Shaper Plus hairspray made it a fave of many gals for many years. Along with superior hold, the hairspray was formulated to resist humidity and leave hair brushable and manageable, without the sticky feeling of many hairsprays. Shaper Plus was discontinued about 2008, spurring an uproar among faithful users on beauty blogs.
Sebastian's website describes the Re-Shaper humidity-resistant strong-hold hairspray as the "next-generation of the fashion iconic Shaper hairspray." The company claims you can use this product at any point during and after your hair styling routine. Spray it on wet hair before styling, again to keep your blow-dried locks in place and also to reshape your mane when you want a different style to transition from day to evening or formal to casual.
After two decades in business, Sebastian had developed consumer mass-market products along with its professional line. The company also lost a bit of its focus after a takeover by Procter & Gamble. Sebastian and P&G decided to restructure in 2006, with the goal of reviving the brand as a leading hairstyling innovator. In 2008, Sebastian came out with sleek new packaging designs for its consumer and professional products. It continues to develop new product lines as well.
Difference and Improvement
As part of the "next-generation" Shaper hairspray product line, Sebastian's Re-Shaper carries on the goal begun by the discontinued Shaper Plus spray. The company aims to give gals a versatile spray to use at any and every stage of a hairdo's day, so you can use one product at home in front of the mirror to hold your 'do in place and later while you're out on the go. Like most beauty companies gals rely on, Sebastian continues to reformulate its products with the goal of improving their usefulness and versatility.