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There's nothing like leaving the salon with freshly painted highlights, only to have your pricey hue wash down the drain within a week. Regular shampoos contain a bunch of stripping salts and harsh cleansers, so beauties who regularly color their locks need to invest in a color-preserving shampoo that prevents fading and keeps color bright, healthy and shiny.
UV Filters
Beauty divas in the know are aware of the sun's damaging effects on skin, but it actually can fade hair color. Fear not, you're not condemned to a routine of slathering greasy sunscreen in your locks. Just look for a color-preserving shampoo that contains UV filters to keep color vibrant. "American Salon" editors love Aveda Color Conserve Shampoo because the all-natural formula protects from the sun while organic botanicals gently cleanse without stripping your precious hue.
Eco-Friendly Find
Eco-conscious beauties who want to protect their hair -- and the environment -- should reach for a sulfate-and paraben-free formula that's environmentally friendly and gentle on your colored locks. "Modern Salon" likes Sanzi Color True Shampoo, created by famed stylist Rob Sanzi, because it contains a slew of organic conditioning botanicals such as bilberry and sugar cane extracts, has a low pH to prevent color fade and leaves hair shiny and full of body.
Tailored Color Protection
Afraid you'll have to settle for a one-size-fits-all color-preserving shampoo? Pureology Serious Colour Care is a line of sulfate-free vegan shampoos, conditioners and styling products tailored to specific hair types and concerns so you don't have to sacrifice color protection for frizz control. "American Spa" loves the brand because all of the formulas keep color looking salon fresh and hair healthy and you can choose from different systems to smooth, add volume and hydrate, among others.
Heal Damage, Protect Color
If you've been hitting the hair color bottle a little too frequently, and your mane is suffering as a result, a repairing color-preserving shampoo can help whip damaged hair back into shape while keeping color intact. "Beauty Launchpad" sings the praises of Schwarzkopf Professional BC Color Save Shampoo because it's sulfate-free and contains UV filters to protect from color fade, while amino acids to reconstruct damage.
