About Clu

Overview

Clu is a brand of clothing that infuses minimalistic modernity into casual basics. If you like the softest T-shirts and a little bit of luxe with your day wear, Clu can provide you with what you're looking for. A no nonsense approach with innovative design makes for a cutting edge brand that's just getting started.

Beginning

Clu was launched in 2004, only seven years ago. Already its founders, Seung Lee and Jin Lee, have gained a respected presence in the online retail market. Seung and Jin are Korean-born, but run their budding fashion label from New York City.

Concept

The name of the brand is taken from the French word "Clou," meaning "nail." No, not the one on your finger, the one that's used to hang pictures and build houses. For Seung and Jin, the simplistic, graphic image of a nail is representative of their clothing. Its shape serves as a reminder of a simple line, which is the cornerstone of the label.

Looks and Style

Clu has been referred to as "couture for the T-shirt." That T-shirt is special, though, and made of incredibly soft, lightweight fabric. The brand has since expanded to include cardigans, both long-sleeved and tank tops, pants, skirts and dresses. The color palette of the line is solid blues, grays, pinks, white and yellows. Rarely are tops fitted: They are made of jersey and cotton and have a slouchy, boyfriend cut. Dresses are either boxy and loose or ultra sexy and fitted. The label plays with proportion, draping and ruching to provide a look that is very a la mode.

Pricing and Availability

Clu is readily available through many online retailers. The Out Net, Intermix, Yoox and Far Fetch are just a few of your options. High-end boutiques like Fred Segal and Lisa Kline (In Los Angeles) also sell the line. You can head over to Saks Fifth Avenue, too, if you're interested in checking out the goods. Be ready to hand over some loot if you want to own a Clu piece. At full retail, you'll pay for the high quality of these simple pieces. A T-shirt will set you back between $100 and $300.

References

 

S Sense: About Clu

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