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Fashion is timeless, and it's important to adorn yourself with designs that make you look and feel your best. There are certain designer brands that follow this mantra and produce collections that you want to live in. BCBG Max Azria is one of these designer brands. Worn by Hollywood starlets, working moms and college co-eds, BCBG Max Azria has been a vibrant presence within the fashion industry since inception.
BCBG Is Born
Founded in 1989, BCBG Max Azria (Parisian slang meaning bon chic, bon genre, that translates to good style, good attitude) is the brainchild of founder, designer, chairman and chief executive officer Max Azria. Azria had a vision: Create a designer brand that catered to the needs of the modern woman. He had a clear goal of the types of designs that would brand and establish his line to become something that women would want to wear and cherish forever. He went to great lengths to put his design pursuits into fruition, by "building upon the success of his women's ready-to-wear line and creating a lifestyle brand consisting of multiple high-fashion collections for women, including evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods." Azaria's well fleshed-out stable of designer products led him to be inducted into the Council of Fashion Designers of America (CFDA) in 1998.
Ready-to-Wear
BCBG Max Azria has a ready-to-wear line that is one of the most heralded in the fashion industry. The designs are always fresh and innovative and succeed in making women look as fierce as possible. The Spring 2011 collection features silk, linen and lace fabrics that are beautifully transformed into jumpsuits, blouses, dresses and skirts in colors of white, gray, black and an assortment of rainbow hues. The designs have classic feminine shapes and cuts that add to the free-flowing whimsy of the collection.
Accessory Domination
Yes, you can look fabulous in just clothing, but for an outfit to truly come to life, complementing accessories are a necessity. BCBG Max Azria has made a commitment to its customers to provide accessories that are equal parts fashionable and practical. Handbags with structured, metal hardware that come in roomy and compact sizes are one of the most popular accessories of the brand. In addition, sunglasses, jewelry, watches, belts, hats, scarves and gloves round out the accessories line that is updated every season to complement the current designs and stay fresh on the fashion radar.
Hollywood and Media Attention
It's an understatement to say that BCBG Max Azria is a media and Hollywood favorite. One wouldn't have to do much to find the designs on the pages of fashion magazines and walking down the red carpet on Hollywood's biggest stars. Some of the print and online publications that have BCBG fever are: Vogue, Elle, Glamour, In Style, People, US Weekly, Cosmopolitan, Essence and Ebony. Hollywood's hottest ladies have also fallen in love with the brand, including Kate Winslet, Gwyneth Paltrow, Rihanna, Kelly Rowland and Jennifer Lopez. It's clear that Max Azria's vision and hard work has definitely paid off.
