Think of brown eyeshadow as the little black dress of makeup. It's versatile and looks fab on any type or age of skin. Unless you're a real makeup pro, pass on the heavily pigmented browns and stick to the lighter, more transparent brown shadows. Test it on the back of your hand. Choose a color and texture that works best with your skin color. A brown matte shadow creates depth and makes your eyes look larger; iridescent powders add light to your eye. Cream eyeshadows blend the best to create a filmy, transparent color, and can give a shiny appearance to the lid.
Apply an eyeshadow primer or concealer before you apply your shadow. Dab it on with a fingertip and gently blend it from brow bone to lash line to even out the skin tone on your eyelids. Primer makes your color last longer, produces a more accurate color and gives you a smoother base to apply pencil eyeliner. Lightly dust your lids with a translucent face powder to set the primer and give a softer look.
Use a medium eyeshadow brush and apply brown shadow at the inner corner of the eyelid, then rim the eye with the shadow. This will make your eyes appear rounder. Take the powder up into the crease of the eye. Sweep the shadow around your eyes for more drama. Bring it around the outer corner to meet up with the color underneath the lower lid.
To create a wing or lift to the outer eye, sweep the brown shadow from the outer portion of the upper lid and the lower lash. Blend well with a small eyeshadow brush to sweep the color up and smooth away jagged edges.
Create a deep contour look by laying the brown into the crease of the eye. Blend well from the outer corner to the inner corner of the lid, then smooth out the edges. Add a touch of highlighter color on your upper lid and just underneath your brow bone to add pop and dimension.